International Brand Strategy by Duffy Seán;

Author:Duffy, Seán;
Language: eng
Format: epub
Publisher: Kogan Page, Limited
Published: 2020-02-15T00:00:00+00:00

The third row reads external opportunities and threats, marketing strategy, and corporate goals and priorities.

Buyer wants and needs, buyer options, and buyer beliefs and perceptions are grouped; internal strength and weaknesses and external opportunities and threats are grouped; and brand identity, marketing strategy, and corporate goals and priorities are grouped. Internal strength and weaknesses and external opportunities and threats, and corporate goals and priorities are highlighted.

To validate assumptions and provide input for our strategy we define:

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